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亚马逊新品牌备案授权及好处详细流程

更新时间:04-23 15:02
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  亚马逊品牌备案流程

  1.首先,在登录账号后,在右边的搜索框输入“品牌注册”进行搜索,点击亚马逊品牌注册

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  2.点击信息页面,进入品牌注册的界面

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  3.点 Get started,Enrloll now 登录,或者点击右上角 Sign In,选择需要备案的国家,此以美国为例, 选 UNIT STATES

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  4.如果您之前没有注册过品牌账户,则会如下图所示,要求注册品牌账户

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  5.如果您之前注册过品牌账户,则会如下图所示,请点击注册新品牌,进入下一个步骤。

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  6.接着,进入注册品牌的页面,点击注册您的品牌

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  7.在品牌资格备案界面填写品牌注册信息,商标申请号这里请写商标下证的号码(美国一般是七位数), 美国站点只能用美国商标备案。选的国家是 US,在英国备案欧盟商标时,商标局就选 EU, 记得不要选英国。点击下一步。

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  8.勾选卖家,选择注册的商标所对应的类别

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  9.如果商标打算授权给别的店铺使用,都选是,不打算可以选否,点提交

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  10.提交后会显示成功提交,在你的品牌页面会显示审查中的商标

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  11.备案后几小时之后,可在后台等解决的问题里找到品牌注册的 CASE,将收到的验证码回复给亚马逊

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  12.Case 的大致内容如下:

  Greetings from Amazon Brand Registry Seller Support Case ID: 57********

  Brand Name: *******

  Thank you for your interest in Amazon Brand Registry. We have provided a verification code for the application to the public contact listed on the website for the agency that registered the trademark for the “Y***eh”. The information available from the agency follows.

  To receive a verification code, contact the Trademark Correspondent.

  The verification code will confirm that you are approved to enroll in Amazon Brand Registry. Also provide the following information:

  Trademark Correspondent First name: Asin******** Phone number: +86-15280200001

  Trademark Correspondent Email address: ********@**.com

  Reply to this case in your case log within 30 days with the verification code and case ID for this application. You will then

  receive an email to confirm your approval for Brand Registry. The case ID for your application is: 57******

  If you did not apply for Amazon Brand Registry, contact us at brand-registry-service@amazon.com  <mailto:brand-registry-service@amazon.com>immediately. For any other questions, create a new case:

  Contact us: https://brandregistry.amazon.com/cu/contact-us


  这封邮件的大意是:

  亚马逊给您注册商标的代理企业发送了一个验证码到其注册邮箱,请尽快在 30 天内获取验证码,并回复注册品牌备案的邮件。

  收到邮件就可以找我们索取验证码并按下图所示回复给亚马逊(一般几个小时或隔天收到,为安全起见,我们会主动发给您当时与我们联系的群组里)

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  13.将我们提供的验证码并回复给亚马逊的原 CASE(注册品牌备案的 CASE),您将会收到相关邮件:

  Greetings from Amazon Brand Registry Support,

  ASIN ENTERPRISE MANAGEMENT CONSULTING LIMITED COMPANY TEL:152 802 00001 WECHAT : VCOKOK

  Thank you for providing the verification code.At this time, we are still waiting for confirmation from the Trademark Correspondent that they have provided you the code.We encourage you to contact the Trademark Correspondent to ensure that they reply with confirmation to our initial email.

  You will be notified once confirmation is received. This case will remain open for 30 days.


  这封邮件的大意是:

  感谢您提供验证码。目前,我们仍在等待商标代理确认他们已向您提供了验证码。我们鼓励您联系商标代理,以确保他们对我们的初始电子邮件作出确认回复。

  14.我司会直接发送确认回复邮件,发送后亚马逊会回发邮件如下,表示已经成功进行品牌备案!直到这一步,品牌备案才算全部完成。

  Greetings from Amazon Brand Registry Support. Hello Brand Owner at *******,

  My name is Marianne, I am glad to assist you with your case.

  Thank you for sending this confirmation, the application was already processed accordingly. Have a wonderful day.


  品牌备案授权流程

  1.如果您的商标已经在A 店铺备案过,需要在现有的B 店铺进行同一个商标的备案,B 店铺直接去备案会收到提示:

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  2.这表示您的商标已经在A 店铺备案过了,需要A 店铺进行授权,请登录A 店铺,点击品牌注册客服人员:

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  3.点击更新您的品牌资料,选择更新角色或将新用户添加到账户(对应英文 Update role or add new user to account),在右边选择英语才可以进入,点击English 进入添加新用户(即对B 店铺授权)。

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  4.进入授权说明的页面,以下为中英文互译及填写指导:

  Use this form if you would like to update roles for user accounts that have access to a brand in Brand Registry. You must be either the first person who registered the brand or have been designated as an Administrator for the brand to submit this request.

  如果您想更新品牌备案中用户账户的角色,请使用此表单。您必须是注册该品牌的第一人,或者已被指定为该品牌的管理员,才能提交此请求。

  Select one or more roles you would like to assign to each Brand Registry user account.

  1.Administrator: an individual who has full permission to assign roles to user accounts.

  2.Rights Owner: an individual who is the rights owner or an employee of the rights owner who is authorized to report violations.

  3.Registered Agent: a third party who is authorized by the rights owner to report violations. 选择一个或多个您想要分配至用户账户的角色。

  1.管理员:具有分配用户账户中角色的全部权限的个人

  2.权利人:有权举报侵权行为的权利人或权利人的雇员

  3.注册代理人:由权利人授权、有权举报侵权行为的第三方

  PS:授权时选第三种角色,第一种无权赶跟卖,授权给第二种则会有可能抢走主授权账号的商标授权权利!!! Please note: Each individual must create a user account and accept terms at https://brandregistry.amazon.com before the Administrator can assign role(s) for that user account.

  请注意:每个人必须创建一个用户账户,并接受 https://brandregistry.amazon.com 上的条款,管理员才能对该用户账户进行分配角色。

  When you add roles to a user account, if there are existing roles previously assigned to that user account and these are not included in the list of roles you would like the user account to have, those roles will be removed for the user account.

  当您在用户账户中添加角色时,如果存在先前分配给该用户帐户的现有角色,而这些角色没有包含在您希望该用户帐户具有的角色列表中,那么这些角色将从用户账户中移除。

  When you remove roles, all existing roles previously assigned to this user account for this brand will be removed.


  当您移除角色时,先前为该品牌分配给该用户帐户的所有现有角色将被删除。Contact Reason 联系的原因(按实际情况填写)


  Update role or add new user to account 更新角色或增添账户新用户


  Please describe your issue.请描述您的问题(复制以下邮件,将红字内容改为正确的信息) Dear Amazon,


  Which would you like to do: Add, Update, or Remove a Brand Registry user account?您想要做什么:增加、更新或移除品牌备案的用户账户?(按实际情况填写)


  Add a Brand Registry user account 增加一个品牌备案的用户账户(按实际情况填写)


  Enter the Email Address login of the Brand Registry user account 输入登录品牌备案的用户账户的邮件地址(按实际情况填写)


  Enter the brand(s) that this request pertains to 输入该请求涉及到的品牌(按实际情况填写)


  Enter the role(s) that you would like the user account to have (Administrator, Rights Owner, or Registered Agent):


  输入您希望该用户帐户具有的角色(管理员、权利人或注册代理人)(按实际情况填写)


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  5.点击 SEND,完成发送。

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  亚马逊备案可是实打实地有诸多好处

  1增加对 listing 商品详情页面的控制权,可以一定程度的保护 listing 不被篡改,如果遇到篡改的话可以立即向亚马逊投诉;

  2开通 Enhanced Brand Content 编辑权限(也就是图文版品牌描述, A+页面),能够给消费者提供更直观更详细的产品信心,增加购物体验;

  3创立品牌旗舰店( Storefront), 提升品牌知名度, 提高订单转化率;

  4开通标题搜索广告( Headline Search Ads)编辑权限, 使关键词在头条搜索广告中获得位置优势, 增加产品曝光量,增加流量入口,提高转化率,例如关键词““ Power Bank”的头条搜索广告展示(黄色部分);

  5省掉 UPC 码的费用,品牌备案后,亚马逊会有一个 GTIN 码申请,这个 GTIN 码将来等同于您的每一条 Listing 的 UPC 码

  6申请产品加锁,防止产品资料被改,品牌备案后,可以要求亚马逊锁掉店铺更改链接的权限,仅限卖家自己使用;

  7赶跟卖,参与“ 透明计划“ 该项目主要用来打击假冒产品,以达到保护品牌方和买家利益的目的,能从根本上杜绝恶意跟卖。